The market for leather look-alike belts in India

The total value of the belts market in urban India for the youth is estimated at Rs 840 crore a year.

The market for leather look-alike belts is 23.2 per cent of the total belts market and is valued at Rs 195 crore.

The total volume of these belts in urban India is estimated at 0.41 crore units a year, which is 31 per cent of the total market for belts in terms of volume.

On an average, men spend Rs 320 per unit on leather look-alike belts while women spend Rs 285 per unit.

Most consumers prefer buying them from multi-brand outlets (38 per cent).

Forty-one per cent consumers buy these belts while shopping at popular markets/shopping streets.

The market for leather belts in India

The total value of the belts market in urban India for the youth is estimated at Rs 840 crore.

The market for leather belts is 60.1 per cent of the total belts market and is valued at Rs 505 crore.

The total volume of the leather belts market in urban India is estimated at 1.35 crore units a year, which is 40 per cent of the total market for belts.

On an average, men spend approximately Rs 595 a unit on leather belts, while women spend about Rs 625 a unit.

Most consumers prefer buying leather belts from organised multi-brand outlets (23 per cent) or exclusive brand outlets (24 per cent).

Forty-three per cent consumers prefer buying leather belts while shopping in malls.

The fabric belts market in India

The total value of the belts market in urban India for youth is estimated at Rs 840 crore a year.

The market for fabric belts is 16.6 per cent of the total belts market and is valued at Rs 140 crore.

The total volume of the fabric belts market in urban India is estimated at 0.37 crore units a year, which is 27.4 per cent of the total market for belts.

On an average, men spend Rs 250 a unit on fabric belts, while women spend Rs 235 a unit.

Most consumers prefer buying fabric belts from street hawkers (31 per cent) or unorganised multi-brand outlets (24 per cent).

Thirty-one per cent consumers prefer buying fabric belts while shopping at big shopping markets/streets.