We talk about "CUSTOMIZATION" whole time, now here we will see how this marketing word is being introduced by company like Barista.
Paratha (Rs 35)
idli-vada sambhar (Rs 30-35)
biryani (Rs 70-80)
lassi (Rs 50)
filter coffee (Rs 40-45)
Now, this is not the menu at your neighbourhood dhaba (like SKS), but at one of 230 Barista outlets across the country that by the end of the year will be offering a dash of Indian food along with Italian. Within the next three months, all 26 outlets in Bangalore will offer idlis, vadas, filter coffee and parathas.
And following a similar process — an experiment at Murthal on the Delhi-Chandigarh highway, a place famous for its Punjabi dhabas, this month — all the 70 outlets in Delhi and NCR region will see the Indianisation of their menus by end-2009.
Personally if I had a choice I’d never prefer vada and lassi over any of the existing items available in the shop. The reason is simple I go to Barista for coffee and i believe it will remain the core promise that Barista Lavazza delivers on and not the Dosa-Idli thing.
