The market for genuine leather wallets in India

The total value of the wallets market in urban India is Rs 555 crore.

The market for genuine leather wallets is 25.2 per cent of the total wallets market and is valued at Rs 140 crore.

The total volume of the leather wallets market in urban India is estimated at 0.46 crore units a year, which is 61 per cent of the total market for wallets.

On an average, men spend Rs 570 a unit on leather wallets, while women spend Rs 670 a unit.

Most consumers prefer buying leather wallets from exclusive brand outlets (32 per cent).

Forty-eight per cent consumers prefer buying leather wallets while shopping at popular big markets/streets.

The market for leather look-alike wallets

The total value of the wallets market in urban India for youth is estimated at Rs 555 crore a year.

The market for leather look-alike wallets is 13 per cent of the total wallets market and is valued at Rs 70 crore.

The total volume of their market in urban India is estimated at 15 lakh units a year, which is 20 per cent of the total market for wallets.

On an average, men spend Rs 290 a unit on such wallets while women spend Rs 330 a unit.

Most consumers prefer buying these wallets from multi-brand outlets (27 per cent).

Thirty-one per cent consumers buy them shopping at local neighbourhood/colony markets.