The market for college bags for youth in India

The total value of the bags market in urban India for the youth is estimated at Rs 1,470 crore a year.

The market for college bags is 25 per cent of the total bags market and is valued at Rs 370 crore.

The total volume of the college bags market in urban India is estimated at 0.46 crore units a year, which is 34 per cent of the total market for bags.

On an average, men spend Rs 570 per unit on college bags, while women spend Rs 450 per unit.

Fifty-two per cent consumers prefer buying college bags from multi-brand outlets.

Thirty-eight per cent consumers prefer shopping at popular shopping markets/ streets, when they want to purchase college bags.

THE MARKET FOR GYM BAGS IN INDIA

The total value of the bags market in urban India for the youth is estimated at Rs 1,470 crore a year.

The market for gym bags is 7 per cent of the total bags market and is valued at Rs 125 crore.

The total volume of the gym bags market in urban India is estimated at 0.12 crore units a year, which is 9 per cent of the total market for bags.

On an average, men spend Rs 545 a unit on gym bags while women spend Rs 840 a unit.

Sixty-four per cent of consumers prefer buying gym bags from exclusive brand outlets.

Thirty-seven per cent of consumers prefer shopping at malls when they want to purchase gym bags.

The market for office bags for youth in India

The total value of the bags market in urban India for youth is estimated at Rs 1,470 crore in 2007.

The market for office bags is 26.5 per cent of the total bags market and is valued at Rs 390 crore.

The total volume of the office bags market in the urban India is estimated at 0.14 crore units a year, which is 10 per cent of the total market for bags.

On an average, men spend Rs 1,790 per unit on office bags, while women spend Rs 1,885 per unit.

Most consumers prefer buying office bags from organised multi-branded outlets (36 per cent) or exclusive brand outlets (29 per cent).

Forty-eight per cent consumers prefer buying office bags shopping at malls.

The market for ladies handbags in India

The total value of the bags market in urban India is estimated at Rs 1,470 crore a year.

The market for ladies handbags/purses in India is 39.7 per cent of the total bags market and is valued at Rs 585 crore.

The total volume of the ladies handbags/purses market in urban India is estimated at 0.63 crore units a year, which is 46 per cent of the total market for bags in terms of volume.

On an average, men spend Rs 750 per unit while buying handbags for ladies, but when women shop for them, they tend to spend a lesser amount, that is, Rs 565. Most consumers prefer buying ladies handbags from exclusive branded outlets (28 per cent) or department stores (24 per cent). Forty-five per cent consumers prefer to shop for them at malls.