The total value of the bags market in urban India for youth is estimated at Rs 1,470 crore in 2007.
The market for office bags is 26.5 per cent of the total bags market and is valued at Rs 390 crore.
The total volume of the office bags market in the urban India is estimated at 0.14 crore units a year, which is 10 per cent of the total market for bags.
On an average, men spend Rs 1,790 per unit on office bags, while women spend Rs 1,885 per unit.
Most consumers prefer buying office bags from organised multi-branded outlets (36 per cent) or exclusive brand outlets (29 per cent).
Forty-eight per cent consumers prefer buying office bags shopping at malls.
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