Friday, April 17, 2009
THE HEALTHCARE AND BEAUTY PRODUCTS MARKET IN INDIA
The market for health and beauty products currently stands at $24 billion.
Organised retail formats contribute to a mere 1-1.5 per cent of healthcare and beauty care product category sales, while the share of organised retail trade format in India is 3-4 per cent of total retail sales.
There has been a shift in consumer mindset from “curative” to “preventive” with 14 per cent of the healthcare spending on preventive healthcare.
The personal care and grooming industry is also growing, with 2.1 per cent share of total household wallet of Indian consumers going to personal care.
The category mix is also evolving with the pharmacy component decreasing from 80 to 50 per cent, and the health and beauty segment increasing.
Moreover, impulse purchase items mainly from the FMCG stack are becoming the drivers for improving bottom lines.
All India sales from chemist stores in 2010 is expected to be Rs 49,000 crore ($10 billion).
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