The total value of the belts market in urban India for youth is estimated at Rs 840 crore a year.
The market for fabric belts is 16.6 per cent of the total belts market and is valued at Rs 140 crore.
The total volume of the fabric belts market in urban India is estimated at 0.37 crore units a year, which is 27.4 per cent of the total market for belts.
On an average, men spend Rs 250 a unit on fabric belts, while women spend Rs 235 a unit.
Most consumers prefer buying fabric belts from street hawkers (31 per cent) or unorganised multi-brand outlets (24 per cent).
Thirty-one per cent consumers prefer buying fabric belts while shopping at big shopping markets/streets.
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