The total value of the bags market in urban India for the youth is estimated at Rs 1,470 crore a year.
The market for gym bags is 7 per cent of the total bags market and is valued at Rs 125 crore.
The total volume of the gym bags market in urban India is estimated at 0.12 crore units a year, which is 9 per cent of the total market for bags.
On an average, men spend Rs 545 a unit on gym bags while women spend Rs 840 a unit.
Sixty-four per cent of consumers prefer buying gym bags from exclusive brand outlets.
Thirty-seven per cent of consumers prefer shopping at malls when they want to purchase gym bags.
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