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Friday, April 17, 2009

The market for genuine leather wallets in India


The total value of the wallets market in urban India is Rs 555 crore.

The market for genuine leather wallets is 25.2 per cent of the total wallets market and is valued at Rs 140 crore.

The total volume of the leather wallets market in urban India is estimated at 0.46 crore units a year, which is 61 per cent of the total market for wallets.

On an average, men spend Rs 570 a unit on leather wallets, while women spend Rs 670 a unit.

Most consumers prefer buying leather wallets from exclusive brand outlets (32 per cent).

Forty-eight per cent consumers prefer buying leather wallets while shopping at popular big markets/streets.

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