The total value of the bags market in urban India for the youth is estimated at Rs 1,470 crore a year.
The market for college bags is 25 per cent of the total bags market and is valued at Rs 370 crore.
The total volume of the college bags market in urban India is estimated at 0.46 crore units a year, which is 34 per cent of the total market for bags.
On an average, men spend Rs 570 per unit on college bags, while women spend Rs 450 per unit.
Fifty-two per cent consumers prefer buying college bags from multi-brand outlets.
Thirty-eight per cent consumers prefer shopping at popular shopping markets/ streets, when they want to purchase college bags.
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