The total value of the belts market in urban India for the youth is estimated at Rs 840 crore a year.
The market for leather look-alike belts is 23.2 per cent of the total belts market and is valued at Rs 195 crore.
The total volume of these belts in urban India is estimated at 0.41 crore units a year, which is 31 per cent of the total market for belts in terms of volume.
On an average, men spend Rs 320 per unit on leather look-alike belts while women spend Rs 285 per unit.
Most consumers prefer buying them from multi-brand outlets (38 per cent).
Forty-one per cent consumers buy these belts while shopping at popular markets/shopping streets.
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