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Saturday, April 24, 2010

Indian franchising Industry


Despite the global recession and the economic uncertainty in India, the franchising industry grew promisingly at 20 per cent.
The industry saw some changes in franchise-franchisor relations and the franchising process during this period.
A change was also seen in the categories franchisers preferred to do business. Categories such as education, quick service restaurants and services retail (salons, fitness centres and so on) were preferred. Some brands such as KidZee, Adidas, Raymonds and McDonald’s have franchised 100 per cent of their stores.
Franchising models have also changed because of the economic conditions. Sales responsibility is being shifted to the franchisees, with minimum guarantees being replaced by sales incentives.
On the part of retailers and brands, franchising has posed to be a profitable venture because of the promised return on the capital invested, and at the same time, lower costs on monitoring and running the store.

Market for luxury products in India


The market opportunity for luxury products in India is estimated at $3 billion. This market is expected to grow at 25-30 per cent a year till 2015.
Changing consumer attitude, relaxation in import duties and emergence of high-end shopping destinations are some of the key reasons catalysing the growth of this market. Indian consumers have started gravitating towards luxury goods and services that connect with their aspirations.
A number of high-end international brands (such as Armani, Noraletto, Raymond Wiel and Burberry) have entered the Indian market through joint ventures with Indian retail players.
In spite of some luxury brands closing shop, there are many that have managed to expand their presence after a certain number of years. It is widely believed that the segment has potential for players with a long-term focus.

Prescription eyewear market in India


The prescription eyewear market in the country was estimated to be Rs 1,350 crore in 2009.
In volume terms, the market is estimated to be around 25 to 30 million units a year.
The prescription eyewear market is growing at 15 to 20 per cent a year.
The market is highly fragmented, with the unorganised sector accounting for nearly 95 per cent share.
Although there are strong regional players like GKB, Saberi’s and so on, barring Lawrence & Mayo and Titan Eye+, there are no major pan-India brands in this category.
Despite the presence of global lens brands like Essilor in India, customers typically leave the choice of lens to the optician.

Food services Market - India


The Indian food services market was estimated to be $6 billion (Rs 26,000 crore) in 2008.
Organised players take up 13 per cent of this segment.
By 2014, the share of organised players is projected to increase to 27per cent.
This market can be categorised into cafés (such as Café Coffee Day and Barista), full-service restaurants, fast-food outlets/quick-service restaurants (such as McDonald’s and KFC) and street stalls/kiosks.
Of the overall share of these four categories in the organised segment, fast-food outlets/quick- service restaurants take up almost half the market at 47 per cent.
While the overall market is expected to grow at 10-11 per cent a year, the organised market is expected to grow at a much higher 25-30 per cent.