TARKASH - 2010

Which product was marketed as Freestyle in Sweden, Stowaway in UK and Soundabout in many other countries including US?
Still thinking??
Get ready to compete with the sharpest and fastest minds with a passion for the business world. With Quiz master firing a volley of questions, only lighting fast responses and out of the box thinking can sail you through tough competition. Do you have the mettle to battle? Find it out at quiz arena of TARKASH - 2010.

General Rules –
Date of event - 16th and 17th of January
Open (No entry fee) inter college business quiz.
Quiz Master to be decided soon.
The decision taken by organisers and Quiz Master will be final.

Prize Money –
Winner – Rs 10000
Runner up – Rs 5000
Second Runner up – Rs 2000


For more details contact -
Siddharth Jaithaliya
+91-9343419580
siddharth.jaithaliya@gmail.com

Fashion jwellery market in India

The market for fashion jewellery has changed significantly — the industry dynamics and consumer behaviour patterns are different than a few years ago. It is one of the few markets that weren’t affected by the downturn last year and is expected to touch Rs 1,500 crore by end of 2009.
India is the world’s second-largest manufacturer of imitation jewellery after China. Indian imitation jewellery enjoys a huge demand and has potential for growth in markets such as the US, UK, Europe, Canada, Australia and many Asian countries.
Imitation jewellery is largely made of brass, casting iron, nickel, plastic beads and stones, instead of precious metals and gems. It does not have resale value and is available at a range of price points — from less than Rs 100 to over Rs 5,000.
The availability of skilled artisans at low cost as also that of base metals, faux gems and stones has encouraged the sector’s growth in India. Rajasthan, Uttar Pradesh, West Bengal, Bihar and Madhya Pradesh are some of the important states known for such products.

Global Retailing scenario and Indian retail

Introduction -

Retail means selling goods and services in small quantities directly to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personal, family and household use.
The Indian retailing industry is becoming intensely competitive, as more and more players are vying for the same set of customers. Although still at a nascent stage, organized retailing in India is witnessing a radical transformation. The increase in the number of retail chains across the country is an indication that organized retailing is emerging as an industry and will boom in a big way in the near future.
Retailing is one of the biggest sectors and it is witnessing a revolution in India. The new entrant in retailing in India signifies the beginning of retail revolution. The Windows of Opportunity shows that Retailing in India was at opening stage in 1995 and now it is in peaking stage in 2006. India shows a retail market of US$330 billion that is expected to grow 10% a year, with modern retailing just beginning.

The Indian Retail Scene
India is a country having one of the most unorganized retail markets. Traditionally it is a family’s livelihood, with their shop in the front and house at the back, while they run the retail business. More than 99% retailers function in less than 500 square feet of shopping space. The Indian retail sector is estimated at around Rs 900,000 crore, of which the organized sector accounts for a mere 2 per cent indicating a huge potential market opportunity that is lying in the waiting for the consumer-savvy organized retailer. Purchasing power of Indian urban consumer is growing and branded merchandise in categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are slowly becoming lifestyle products that are widely accepted by the urban Indian consumer. Indian retailers need to take advantage of this growth and aim to grow, diversify and introduce new formats and have to pay more attention to the brand building process. The emphasis here is on retail as a brand rather than retailers selling brands. The focus should be on branding the retail business itself. In their preparation to face fierce competitive pressure, Indian retailers must come to recognize the value of building their own stores as brands to reinforce their marketing positioning, to communicate quality as well as value for money. Sustainable competitive advantage will be dependent on translating core values combining products, image and reputation into a coherent retail brand strategy. There is no doubt that the Indian retail scene is booming. A number of large corporate houses — Tata’s, Raheja’s, Piramals’s, Goenka’s — have already made their foray into this arena, with beauty and health stores, supermarkets, self-service music stores, newage book stores, every-day-low-price stores, computers and peripherals stores, office equipment stores and home/building construction stores. Every retail category has been attacked, by the organized players today. The Indian retail scene has witnessed too many players in too short a time, crowding several categories without looking at their core competencies, or having a well thought out branding strategy. To illustrate, the Indianlifestyle/fashion retail scene is already exhibiting the following characteristics, which do not augur well for its future.

Lack of store differentiation: Leading retail stores like Shoppers Stop, Lifestyle, Ebony, Globus, and Pyramid, offer common brands, similar ambience, and a commitment to improved service. Where is the scope for differentiation and brand building?

Merchandising muddle: Some retailers have still been able to maintain their ground in the market inspite of the arrival of new entrants. This is because these retailers exploit what they know best — what the customer wants with regard to product, selection and price — and ensure their customers do not go back disappointed. Consumer insights built over their years of Experience in business is helping them to hold the fort against the onslaught of the new players on the horizon. India’s cultural diversity poses additional challenges to the merchandisers requiring them to be aware of local tastes and to be able to compete with the local retailer in terms of market knowledge and speed of response. While technology and systems are no doubt enablers, there can be little substitute for experience and insight.

Lack of labels/suppliers: Organized Indian retailing has to face the situation of lack of professional suppliers who are accustomed to deadlines, systematic in their production and consistent with their quality. Often, the local suppliers do not have financial strength or production infrastructure or discipline. Indian merchandisers are forced to compromise due to a true lack of choice — which leads to huge unsold stocks and reduced profitability to the retailers.

Discounting: Given widespread availability of the same brands, large retailers have to cope with the phenomenon of discounts offered by the smaller retailers. In a middle class dominated, price-sensitive market like India, price manipulation is a strong weapon in the arsenal of the small independent retailer. The large retailers themselves further dilute the strength of the retail market. Deep price cuts may not be the answer to maintain their relevance against the small retailers nor does it auger well for the brand building of the store.

Limited margins and high real estate costs: Cost of prime land for the retail store is prohibitive. Land prices in prime localities across the metros have themselves become a major deterrent to sustaining a profitable retailing model for organized players. A number of the new chains have therefore preferred to spread in smaller metros, hoping to offset lower revenue potential with lower real estate costs.

‘Time abundant’ consumers: In recent years, it would seem that the consumer has thrown the adage ‘time is money’ to the winds. The customer is willing to spend more time if he/she is getting a better deal. Scarcity of time seems to be the prerogative only of a few consumers.

Challenges of Retailing in India
In India the Retailing industry has a long way to go, and to become a truly flourishing industry, retailing needs to cross the following hurdles.
* The first challenge facing the organized retail sector is the competition from unorganized sector.
* In retail sector, Automatic approval is not allowed for foreign investment.
* Taxation, which favors small retail businesses.
* Developed supply chain and integrated IT management is absent in retail sector.
* Lack of trained work force.
* Low skill level for retailing management.
* Intrinsic complexity of retailing- rapid price changes, threat of product obsolescence and low margins.

Growth drivers in India for retail sector
o Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence of consumer tastes.
o Liberalization of the Indian economy
o Increase in spending Per capita Income.
o Advent of dual income families also helps in the growth of retail sector.
o Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc.
o Consumer preference for shopping in new environs
o The Internet revolution is making the Indian consumer more accessible to the growing influences of domestic and foreign retail chains. Reach of satellite T.V. channels is helping in creating awareness about global products for local markets.
o About 47% of India's population is under the age of 20; and this will increase to 55% by 2015. This young population, which is technology-savvy, watch more than 50 TV satellite channels, and display the highest propensity to spend, will immensely contribute to the growth of the retail sector in the country.
o Availability of quality real estate and mall management practices
o Foreign companies' attraction to India is the billion-plus population.
Different Forms of Retailing: Emergence of new formats of retailing in India
Popular Formats
o Hyper marts
o Large supermarket
o Mini supermarkets
o Convenience store
o Discount/shopping list grocer
o Traditional retailers trying to reinvent by introducing self-service formats as well as value-added services such as credit, free home delivery etc.




The Indian retail sector can be broadly classified into:
a) Food Retailers
b) Health and beauty Products
c) Clothing and Footwear
d) Home Furniture & Household goods
e) Durable goods
f) Leisure & Personal Goods

Malls in India:
Over the last 2-3 years, the Indian consumer market has seen a significant growth in the number of modern-day shopping centers, popularly known as ‘malls’. There is an increased demand for quality retail space from a varied segment of large-format retailers and brands, which include food and apparel chains, consumer durables and multiplex operators.

Retail as an Employment Generator
The retail sector can generate huge employment opportunities, and can lead to job-led economic growth. In most major economies, ‘services’ form the largest sector for creating employment. The retail sector in India employs nearly 21 million people, accounting for roughly 6.7% of the total employment. However, employment in organized retailing is still very low, because of the small share of organized retail business in the total Indian retail trade. The share of organized retailing in India, at around 2%, is abysmally low, compared to 80% in the USA, 40% in Thailand, or 20% in China, thus leaving the huge market potential largely untapped. A modern retail/retail services sector has the potential of creating over 2 million new (direct) jobs within the next 6 years in the country (assuming only 8-10% share of organized retailing), according to Arvind Singhal, CMD, KSA Technopak. Retail can create as many new jobs as the BPO/ITES sector in India. A strong retail front-end can also provide the necessary fillip to agriculture & food processing, handicrafts, and small & medium manufacturing enterprises, creating millions of new jobs indirectly. Through its strong linkages with sectors like tourism and hospitality, retail has the potential of creating jobs in these sectors also.

The Global Retail Scenario
Retail has played a major role world over in increasing productivity across a wide range of consumer goods and services .The impact can be best seen in countries like U.S.A., U.K., Mexico, Thailand and more recently China. Economies of countries like Singapore, Malaysia, Hong Kong, Sri Lanka and Dubai are also heavily assisted by the retail sector. Retail is the second-largest industry in the United States both in number of establishments and number of employees. It is also one of the largest world-wide. The retail industry employs more than 22 million Americans and generates more than $3 trillion in retail sale annually. Retailing is a U.S. $7 trillion sector. Wal-Mart is the world’s largest retailer. Already the world’s largest employer with over 1million associates, Wal-Mart displaced oil giant Exxon Mobil as the world’s largest
Company when it posted $219 billion in sales for fiscal 2001. Wal-Mart has become the most successful retail brand in the world due its ability to leverage size, market clout, and efficiency to create market dominance. Wal-Mart heads Fortune magazine list of top 500 companies in the world. Forbes Annual List of Billionaires has the largest number (45/497) from the retail business.


Global Retail V/s Indian Retail
Large format retail businesses dominate the retail landscape in the United States and across Europe, in terms of retail space, categories, range, brands, and volumes. Indian retail industry cannot hope to learn much by merely looking at the Western success stories in retail. Their scales of operations are very huge, the profit margins that they earn are also much higher and they operate in multiple formats like discount stores, warehouses, supermarkets, departmental stores, hyper-markets, convenience stores and specialty stores. The economy and lifestyle of the West is not in line with that of India and hence the retailing scene in India has not evolved in the same format as the West nor can we learn valuable lessons from their style of operations. In retailing, the conventional wisdom used to be, that, the critical success factor was location. But precise location no longer matters and geo-demographics are increasingly becoming irrelevant. The leading multiple chain retailers, superstores and malls create their own centers of gravity, attracting customers by car, bus, train or even by plane to wherever they are located. The following factors still pose a challenge for the Indian retailers:

Geographic saturation
The end of the nineties has signified a turning tide of retailer power. The limit to retail ambition is geographic saturation. Many retailers have started postponing their store expansion plans. The track record of some of their international store expansions is also not promising.

Category killer competition
The threat of saturation is accompanied by a new competition from the low cost category killers. Specialist competition is eating away at the market share and forcing down the prices and gross margins of the multiple chains.

Alternative shopping channels
The newest retail format that is showing growth and is more frightening for retailers than for consumers, is the internet. The potential for on-line shopping which is growing questions retailers’ investments in more physical sites and stores and makes it imperative that they too explore the new agenda of ‘E-retailing’ or ‘e-tailing’.

Conclusion
Many agencies have estimated differently about the size of organized retail market in 2010. The one thing that is common amongst these estimates is that Indian organized retail market will be very big in 2010.The current need of the hour in Indian Retail is developing a sound distribution channel and infrastructure. The status of the retail industry will depend mostly on external factors like Government regulations and policies and real estate prices. Besides the activities of retailers, demands of the customers will also impact the retail industry. By keeping these various parameters, it can be surely predicted that in the upcoming years, India will be the place to watch out for!! .

Handicraft Industry India

The handicraft industry the world over is estimated at $100 billion. India contributes around 1 per cent to it.
In India, handicrafts account for 1.5 per cent of the total exports. The industry here is highly labour-intensive and decentralised, concentrated in rural and semi-urban areas.
The US, UK, Germany, France, Japan, Saudi Arabia, Canada and Italy are the major handicraft export destinations for India.
India’s cultural diversity provides for a rich variety of handicraft. However, lack of infrastructure, innovation in product design and awareness of trends has resulted in slow growth of the industry.
The demand for handcrafted products is low because of factors such as high prices (as Indian consumers are price sensitive) and low consumer awareness about the novelty factor which these products have.

Organized book retail market in India

The Indian book retail industry is estimated to be over Rs 3,000 crore, out of which organised retail accounts for only 7 per cent.
The industry is expected to grow by approximately 15 per cent a year.
Book retail contributes only about 1 per cent to the overall retail industry. Text and curriculum books account for about 50 per cent of the sales. Second-hand books are also a big chunk of the book retail market.
In the past few years, several large format book store chains have come up, such as Landmark, Crossword and Om Book Shop.
Book retailers are focusing on improved customer experience. Many book stores have also introduced coffee shops and provide a library-like atmosphere where customers can sit and read, while sipping coffee.

QUIZ BOWL' 09

Open Corporate Business Quiz presented by IBS Bangalore
Date: 8th November 2009
Venue: The Bell Hotel and Convention Center, Bangalore (Next to City
Railway station)

1st prize: Rs 25,000/-
2nd prize: Rs 15,000/-
3rd prize: Rs 10,000/-
and Rs 3000/- cash Prize for all the other finalists

Prelims Sharp at: 4 PM followed by the finals

Top 8 Teams in the finals

Teams of 2 has to be formed.

Quizmaster - Mitesh Agarwal

Entry fee Corporates Rs700
Student Rs300

Cross Corporate teams allowed

If a Student & Corporate decides to form a team it is allowed but the
entry fee will be Rs. 700/-

Mixed teams for Students is also allowed.

Absolutely Open Quiz

Please call or visit www.quizometer.com to register.

Contact Numbers:
Siddharth - +91-93434-19580

Aerated Drinks market in India

Growing at the rate of 6-7 per cent annually, the market for aerated drinks in India is primarily dominated by Pepsi and Coke, enjoying a combined share of 95per cent of the market. The market consists of cola products and non-cola products – of which the cola segment constitutes 62 per cent.
Aerated Beverages is an important sector in the country because it not only contributes to export earnings of the country, but is a revenue driver for other industries such as glass, refrigeration, transport, paper and sugar.
This segment is universal in its demand, catering to all income groups and age-brackets. However, the frequency of consumption is quite low. Taste is the main factor which drives the demand of the product. Urban areas report a dramatically high consumption of aerated drinks as compared to rural areas.
With the increasing preference for healthier beverages and the increase in the availability of packaged juices, the demand for carbonated drinks has fallen in the last few years. Although they still hold a predominant share of the beverage market in India, many of these companies are expanding their product range into non-aerated options and energy drinks.

Market for contact lenses in India

The Asia-Pacific region is the fastest-growing market for contact lens in the world. Major players are eyeing the Indian market for growth where the demand is on the rise and penetration low.
The penetration of contact lens in the country is a mere 5 per cent. The number of people with vision imperfection is over 15 million.
A number of factors contribute to the low penetration, such as apprehensions in inserting a foreign particle in the eye, the lack of awareness about the benefits and the belief that spectacles are more economical.
Bausch and Lomb is the market leader for the category in India.
In this category, the demand for varifocals is increasing compared to bifocals, even though varifocals are four times as expensive as a single-vision lens. There is also a transition towards disposable lenses from hard and semi-soft lenses, primarily because of comfort.

Indian event management industry

The current size of the event management industry in India is about Rs 800 crore.

This industry caters to events in four broad categories: Leisure, cultural, personal and organisational.

At present, the industry is at a nascent stage and extremely unorganised, comprising mainly homemakers and self-employed businessmen.

Rising household as well as company incomes, growing number of corporate awards and conferences, television and sports events, reality shows and so on are helping this sector grow.

With rising incomes, people are also spending more on weddings, parties and other personal functions.

Few institutes offer specialised training for this industry, but with growing awareness on the opportunities, the number is likely to grow.

External storage drives market in India

The Indian external data storage market is estimated at roughly Rs 900 crore, growing at over 20 per cent since 2007. The mid-tier segment occupies almost one-third of the total market.

Growth in internet surfing and content building has contributed to an increasing demand for high-storage external devices. External hard disks of 250 GB and 320 GB capacities capture 75 per cent of the market demand, followed by portable pen drives, MP3 players and flash drives.

Storage capacity, speed of transfer, reduction in noise and portability are the main drivers for the demand for external storage devices. Of late, many companies have been able to cater to this demand, with storage capacities going higher (above 250 GB in a pen drive) and the devices becoming smaller in size.

A recent trend witnessed is that these devices have become commodity products sold through regular retail channels apart from specialised outlets.

Jewellery export market

The Indian export market for gems and jewellery grew by 1.45 per cent in fiscal year 2009 over the previous year.

The growth in the sector was primarily driven by gold jewellery exports. Exports of cut and polished diamonds saw a decrease.

The UAE is the largest export destination, followed by Hong Kong and the United States.

The Gem & Jewellery Export Promotion Council is the apex body for this industry involved in promoting Indian gems and jewellery internationally.

School uniform market in India

The Rs 172,000-crore private education market in India is estimated to be growing at 11 per cent a year — this segment represents 51 per cent of this market. Thus, the market for school uniforms is huge and growing at a fast pace. At present, uniforms are almost 40 per cent of the Rs 32,000-crore kidswear market, with growth of 15 per cent over last year.

A large portion of the school uniform retail market is unorganised and fragmented compared to the uniform market internationally where organised retail brands have a strong presence.

Brands such as S Kumars and Mafatlal have shown interest in the school uniform market.

PLUS size apparel market

With an obesity rate of 5 per cent in India, the plus-size population in the country is in excess of 150 million, creating a huge scope for plus-size clothing.

Currently, plus-size clothing has a share of 0.15 per cent of the total Indian apparel market.

Earlier, plus-size apparel was essentially lingerie and maternity wear, but, of late, western apparel in womenswear and menswear has gained prominence.

Larger sizes, exposure to western culture and awareness about fashion trends have accelerated the demand for fashionable plus-size apparel in India.

Popular international brands specialising in this segment are Evans, Lane Bryant, Igigi and so on, while brands like Next, Marks and Spencer and JC Penney have a special line of plus-size clothing.

Indian brands such as Revolution, Mustard and Royal Classic Polo have also forayed into the segment.

Now DOSA with latté ??

We talk about "CUSTOMIZATION" whole time, now here we will see how this marketing word is being introduced by company like Barista.
Paratha (Rs 35)
idli-vada sambhar (Rs 30-35)
biryani (Rs 70-80)
lassi (Rs 50)
filter coffee (Rs 40-45)
Now, this is not the menu at your neighbourhood dhaba (like SKS), but at one of 230 Barista outlets across the country that by the end of the year will be offering a dash of Indian food along with Italian. Within the next three months, all 26 outlets in Bangalore will offer idlis, vadas, filter coffee and parathas.
And following a similar process — an experiment at Murthal on the Delhi-Chandigarh highway, a place famous for its Punjabi dhabas, this month — all the 70 outlets in Delhi and NCR region will see the Indianisation of their menus by end-2009.
Personally if I had a choice I’d never prefer vada and lassi over any of the existing items available in the shop. The reason is simple I go to Barista for coffee and i believe it will remain the core promise that Barista Lavazza delivers on and not the Dosa-Idli thing.

Indian Jute Industry at a Glance

Indian Textile Industry - Overview

Latest price list of textiles items during the year 2009

Parle Agro: Snack bites

Parle Agro, the maker of popular beverages Frooti and Appy, Bailey packaged water and Mintrox confectionaries, has entered the salted snack market with the launch of Hippo, a baked wheat snack.

The company has launched Hippo in five variants — Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney and Italian Pizza — and the price points are aggressive: Rs 5 for 15 gm and Rs 10 for 38 gm. “Snacks will be an important category for us as we look to grow from a Rs 950-crore company now to a Rs 3,500-crore company by the end of 2010-11,” says Parle Agro Joint Managing Director and Chief Marketing Officer Nadia Chauhan.

The opportunity sure is huge. The branded snack market is estimated at Rs 6,500 crore and is growing at 20 to 25 per cent per annum. The market has strongly-entrenched players like PepsiCo’s Frito Lays (Lays, Kurkure and Uncle Chipps) and ITC (Bingo). With Parle Musst Stix and Chips, Parle Products, the Sharad Chauhan-owned company, too will be a rival in this category.

However, Hippo has been positioned differently from chips which are fried and made from potatoes. Hippo is made from wheat, is baked and has no MSG (monosodium glutamate), GMO (genetically modified organism), trans-fat and cholesterol. The positioning, according to Chauhan, “is a guilt-free snack for hunger moments that can arise anytime and anywhere.”

A direct rival in this space could be Marico which had earlier this year forayed into the snacks market with Saffola Zest, a healthy baked snack available in three variants (Chatpatta Masala, Mast Masala and Saucy Tomato) at price points of Rs 10 for 20 gm, Rs 25 for 50 gm and Rs 45 for 100 gm.

Still, Parle Agro plans to have a bigger snack portfolio in the days to come. “This is just our first brand and we will have more launches in this segment as we plan to become a complete food and beverages player,” says General Manager (foods division) T Kanagsabai, hinting at the possibility of more snack brands, new price points and variants under Hippo during the course of the year.

Targeted at the youth, the advertising and marketing campaign for the brand will see the mascot, Hippo, come alive as the company will soon begin its below- and above-the-line mass media advertising.

Videocon - brand makeover

Looking at an aggressive multi-fold growth with an emphasis on technology, quality, innovation, value and services penetration, Videocon Group has unveiled its new eco-friendly green brand identity and tagline: ‘Experience Change’.

The ‘V’ in the new Videocon logo is composed of two animated green, lava-like shapes — called Chouw and Mouw —with distinct identities of their own. Chouw and Mouw are ‘live’ characters, and will be used through a series of short videos to tell simple stories. Both have certain personality traits, based on their physical attributes.

KR Kim, vice-chairman and CEO, Videocon Group, said: “The brand reinvention will involve our employees and keep them engaged, energised and rewarded — as a strong workforce results in even stronger products.”

Subhiksha Debacle

"There cannot be smoke without Fire"
For a long time we have been hearing news of Subhiksha not making timely payments to vendors, having empty shelves as vendors have put Subhiksha in lower priority, reports of people looking out trying to jump the sinking ship, and so on. With the employees PF not being paid (Subhiksha has some 5 Crores of PF dues!) and the Satyam story fresh in everyone's eyes this time things are more in the open.
R Subramanian has been in denial mode for several months has now come out in the open. With empty shelves and deserted showrooms, Subhiksha is sinking and needs "Rs 300 crore immediately'' to re-start operations, the company's founder chairman R Subramanian said. "We got into trouble during the second half of last year, when we were unable to tie up funds for our ongoing operations. That slowly started choking and has lead to paralysis of operations completely now,'' he said.
Detailing his outstandings, Subramanian said that his company owed Rs 45 crore to suppliers, Rs 20 crore to employees as salaries and another Rs 24 crore as rentals for various stores. "Our outstandings are only so much, upon getting Rs 300 crore debt, we will then look at restarting operations'' he added.
Subhikhsa is now on the block available for grabs. Not the best time for Subhiksha to be in the market for sale as valutions for all retailers are pretty low. The contenders are Reliance Retail, Aditya Birla Retail, etc.

Dabur Retail - Dreams turn sour

Blame it on the recession!! Dabur NEW U stores that started operations early last year are on SALE.
Dabur, the Delhi-based FMCG company, has mandated Grant Thornton to get a buyer for its retail venture, people familiar with the matter said. They said Dabur has lost interest in the chain as the economic downturn has made the environment tough for the company to pursue its retail plans.
The venture had a struggling existence marked by slow growth — there are just 11 ‘new-u’ stores — and exits of CEO Peter Baker and merchandise head Graham Fraser a couple of months ago. A Dabur spokesman denied any plans to sell the chain. “In fact, we plan to set up 12 additional stores this year.”
Several retailers in India are facing a tough time with Subhiksha doing down under, and several new entrants having put a hold to thier expansion plans. The redeeming factor is that most of the organised retailers are backed by companies with deep pockets like the Tatas and the Birlas. But we need to keep a close watch as some other retailers might be in silent talks to get out of thier retail businesses.

Mahindra retail

The Mahindra Group is one of the latest entrant to retail sector. Mahindra Intertrade, a fully owned subsidiary of Mahindra and Mahindra, has entered the organised retail business. The retail foray of the Rs 18,000-crore group is through the brand name “Mahindra Retail”.
Despite the recession and the global gloom, Mr Raghunath Murti, Executive Vice-Chairman, Mahindra Intertrade, said, “The group believes that this is the opportune time to enter and extend its distribution business into direct retailing, when the organised retail market is expanding in India. As such, it is a natural extension of the group’s existing business,” he said.
Mahindra Retail plans to invest up to 1 billion rupees during the financial year ending March 2010 to open stores for mother and child products, a company official said on Wednesday.
Mahindra’s entry into retail will likely not attract the kind of opposition the other companies have because of the kind of products it wishes to sell: toys, apparel, and other such products.
The group, which also has interests in automobiles and real estate, has a majority stake in the retail venture, while private equity firm ICICI Ventures will hold 26 percent stake, he said.
The company has so far opened speciality stores for mother and children's products in Ludhiana, Pune and Ahmedabad, said Venkataraman, who inagurated the company's store in Delhi called 'Mom and Me'.
" We will shortly open such stories in Mumbai, Bangalore and other major tier I and II cities," he said.
Apart from distributing toys, games and apparel under licenses from international brands like LEGO, Disney and Mattel, Mom and Me stores will offer products of Mahindra and other Indian companies, he said.
According to industry estimates, India has an organised retail market for mother and child products worth 70 billion rupees, growing at a substantial rate annually, he said.
"There have been some good advantages of the downturn in our segment," he added, pointing out that economic slowdown, which has pulled down rents and costs of products has benefitted the retail sector. " Indian market in the long term is very promising. We need to take it by step by step," he said while declining to provide details about expansion plans or revenue targets for the year.

The Indian car accessory market

The Indian car accessory market is estimated at Rs 1,200 crore.

It is growing at 20-25 per cent year-on-year.

The launch of new passenger car models, India emerging as a major hub for small car manufacturing and the rising per capita income are some of the key reasons for the growth of this market.

The unorganised sector accounts for nearly 60 per cent of the total car accessory market.

Entertainment (purchase of head units, speakers, amplifiers, sub-woofers and so on) is the biggest revenue earner for players in the segment.Consumers generally spend close to 3-4 per cent of the car value on car accessories.

Retail opportunity in India

Retail opportunity is slated to rise by about $160 billion (Rs 758,160 crore) in India in five years.

Modern retail IS likely to grow from 4.5 per cent of total retail in 2008 to 14 per cent by 2013.

In urban India, modern retail is likely to grow from the current 9.6 per cent of total retail to 26 per cent in the next five years.

Within retail spending, 20 distinct categories account for 80 per cent of discretionary spending. These are: Household help, eating out, telecom services, gifts, cinema, cable, DVDs, travel for leisure, grooming and personal care, and so on.

Discretionary expenditure is expected to grow to 32 per cent in 2013.

Healthcare expenditure

The US spends about $2 trillion (Rs 9,423,500 crore) annually on private healthcare.
India spends close to $34 billion (Rs 160,000 crore) annually on healthcare.
The per capita healthcare expenditure in India is $20 (Rs 944) as compared to $2,548 (Rs 120,300) in the US.
India has just 0.7 beds per 1,000 population while the US averages 3.2 beds per 1,000.
Indian healthcare expenditure needs to increase to cater to the 190 million senior citizens by 2028.

Indian market for laptops

Laptop sales doubled in India in 2008 over the previous year.
HP has the largest market share of 21 per cent in the Indian laptop market, followed by HCL and Lenovo. Besides the corporate sector, laptops have been in demand in the education sector, with schools and colleges encouraging their day-to-day use. Laptops sales have increased the most in the 18-36 years age group segment which includes students and home users. Size, weight, battery life and configuration are the most important factors consumers look at when they buy a laptop.

Laptop sales have accounted for a decline in the sales of desktop computers and are expected to take over 40 per cent of the overall PC sales in India by 2010.

How A Pair Of Nudie Jeans Are Made?

For those who have not seen the full manufacturing process of a jeans right from the Cotton Cleaning to Final Packing of jeans, this small video would be a interesting piece to watch.

Prepared by Nudie JeansTV - the official YouTube channel for Nudie Jeans Co., it covers all the aspects of manufacturing of jeans by Nudie Jeans. Though the process would be more or less same for all denim manufactured, the finishing and washing processes can sometimes differ from company to company.

The first 1 minute of the video show the Denim Fabric manufacturing process (which is actually not done by Nudie or most of the denim brands – but by denim mills around the world) and then the interesting part starts showing the application of hand sanding and other finishing techniques. Enjoy the video!

Bikini Jeans

We had seen lot of ultra low waisted jeans that we had seen all through last couple of seasons and there was a feeling that low waisted jeans were slowly fading away.

But all the previous lows have been proved to be quite ‘High’ compared to this new Bikini Jeans that has come from a Japanese Brazilian company – Sanna Brazil Fashion. The bikini seems to have been merged with the jeans to create a new ultra low and exposing jeans. The bikini strings hold the jeans on to its place which would otherwise just fall off !
Most men would not be complaining on women wearing these jeans though some women would.
However, on a serious note , the jeans is meant for highly perfect bodies and will be difficult to carry off by most women. The occasions to put on such a dress would probably be limited and it is probably a fad which will not carry far.. But the fact that me and probably many others like me are writing about these jeans have created a visual sensation at least.. And if you (women only!) are bold enough to try these, visit the site of the company to buy online.

Latest Denim Collections

For finding out the latest denim collections by all brands, visit this page on ‘Latest Denim Collections’ which is being regularly updated so that you can find the denim collections for Spring/Summer 2009, Autumn/Winter’09 and even for the years 2008 and 2007 . Most of the Top Denim Brands like Sevens, Rock & Republic, True Religion and Japanese denim brands like Iron Heart, Evisu etc are covered..

For lesser known brands, we are putting up some new posts every now and then and you can find them denimsandjeans.com . The latest denim collection that we wrote about can be found on the link here. http://www.denimsandjeans.com/denim-collections/

Indian Carpet Industry

Though floor coverings in India are one of the most ancient crafts followed till date the typical pilled carpet more commonly known as the Kashmiri carpet in India and oriental carpet internationally reached here in the 14th century. Since then the carpet industry has developed leaps and bound in terms of production, styles and patterns and so in the markets.

Indian carpet industry is primarily export oriented. Though it experienced a major set back during 1996 -2000 due to the involvement of the child labor, it has over come the jolt by implying special measures like "rugmark" and "kaleen " labels that ensure the non involvement of child labor.

The major carpet producing regions (including all types of floor coverings and durries) are Agra-Bhadoi belt in Uttar Pradesh, Kashnir, Bikaner-Udaipur belt in Rajasthan, West Bengal, Haryana, Punjab and Andhra Pradesh. There are 1215 carpet manufacturing units recorded and of that 190 are in the organized sector and the rest are in small scale industry sector.

Terry Towel - a high-up segment of Indian Home Textile

Terry or Turkish Towels were originally woven in handloom and originated in Constantinople of Turkey. Now, it is produced either by weaving or by knitting, wherein woven terry towels are much more popular. Methods of chemical processing have also a significant role in determining the quality, besides the role of different fibres and yarns mainly for manufacturing bathrobes with soft and cooling effect.

Terry fabrics, basically belong to the group of pile fabrics, wherein additional loose (with lesser tension) yarn is introduced to form loops called as piles to give a distinct appearance and effect. In the present age, pile formation is microprocessor controlled with high level of accuracy and distinct features. Some of the prominent terry towel weaving machinery suppliers in the Indian Industry are Vamatex, Saurer, Dornier, Nuore Pignone and others. After the inclusion of “Soft Flow Machine” in chemical processing decentralized sectors have also improved quality of terry towel fabrics significantly, targeting International market.

Till last decade, Indian terry towel industry was dominated by decentralized Handloom and Powerloom sectors of Panipat, Karur, Erode, Mumbai, Sholapur, Ahmedabad and Delhi, constituting the share of over 80% of the total production of Towel Industry. But, for the last 10 years, many of the organized sectors have entered in this segment.

The estimated annual production terry towels is 100,000 tons and will likely to go up to 115,000 tons with ongoing expansion and new investment by 2012 in the country. The leading players like Welspun and Abhishek Industry together account nearly 70% of the country’s production from organized sector. Other notable players in the field are Bombay Dyeing, Shri Renuga Textiles Ltd., Modern Terry Towels, Regency, Sharadha Terry Products, Santogen, Transpak Industries, Vanasthali, etc., with an average production capacity of 10-20 tons per day. Many new players of textiles like Alok Industries are also in the process of entering in to the field.

Organized Sectors are mainly moving from mid low end to mid high end market whereas decentralized Sholapur, Panipat are concentrating more on low end and domestic market. Some of the high quality powerloom fabrics from decentralized sectors are being slowly accepted in leading markets of USA and EU. In the recent past, many of them installed shuttleless rapier looms with modern processing facilities for high end solid, dobby and jacquard velour beach towel.

USA is the World’s single largest buyer for Made-ups and Terry Towels. India, China and Pakistan together supply 65% towels, 81% of sheets and 79% of comforters imported by USA. While India has a dominant position in America’s terry towel import with a share of around 26%, India’s home textile contributes around 22% i.e. US $ 4.1 billion to India’s textile export of US $ 19 billion. However, the share of terry towel is just 5.8% of total home textile export i.e. US $ 255 million in 2005-06 and US $ 239 million in 2006-07, and there is a room to grow. Till recent time, marketing effort was concentrated in USA, but many are looking for other markets of the EU and other parts of the World.

Small players are concentrating for value addition by providing decorative aspects like design, embroidery, etc. whereas bigger players are bringing various structural innovation, with better absorbency, eco-friendly inputs, fragrance, etc. Most of them are in the combined business of bed and bath terry towel products.

India still has cost advantage on availability of raw material and cheap labor for manufacturing terry towel. Looking to the growing economy and vast middle class population, domestic market is also expected to grow significantly. Many of the Indian companies are also expected to enter in the World Market predominantly through acquisition and branding with this segment in the years to come. Even some of the smaller players are moving towards export market prominently. Towels are subject to changing fashion and demand new designs with different fabric finish, loop pile and flat structures. Major functional proportion such as moisture absorbency, water retention, drying ability, resistance to abrasion, softness and feel are predominantly going to influence the consumer all the time. This should be an ongoing exercise by using different quality of yarn, fiber, proportion of water-soluble fiber component, piles’ length, fabric design and structure.

Indian Terry Towel Industry has already made a strong presence in global market and a major suppliers of Wal-Mart, Target, JC Penney, Bath & Beyond, Macy’s, Nantica and is entering World Textile with its own brand of terry-towel /Home textile in the years to come.

Indian Lingerie Industry

India holds immense growth potential for the lingerie industry, which is evident from the entry of large international brands in the Indian market in the last few years. A key factor characterizing the blooming Indian lingerie market is the increasing size of the organized market and the declining share of the unorganized market resulting in growing independent brands taking charge of the market. In addition, growing income levels of Indians and their changing lifestyles has rechristened lingerie from just an undergarment to a fashion clothing item, at least in the urban centers.
Times have changed for the better for the Indian women like never before in terms of fashion style and statement coupled with growing wealth that is helping the growth of the organized lingerie industry. From being a market worth Rs. 780 crore (US$175.9 million) in 2003, the organized lingerie market has almost doubled to Rs. 1645 crore (US$370.3 million) bustling business in the last five years.

Trade analysts and the industry insiders believe that this is because the whole scale of the Indian market has improved beyond recognition during the last five years following the advent of multinational brands in the market place and the growth of organized retail. This, perhaps, is the reason why the premium and super-premium segment of the lingerie industry, with brassieres priced above Rs. 200 (US$5) and mostly characterized by the presence of international brands, are witnessing higher growth compared to mid-market and low/economy segments.

In view of the current situation, the premium and super-premium segments of the industry are advancing following a consumer shift from economy and mid-market segments to the premium segment, while the low and economy segment is gaining from the industry being more organized.

Characterizing the premium segment are either international brands or joint venture of Indian manufacturers with international companies. Lovable, Enamor and Triumph have successfully established themselves as premium lingerie brands and brands that are in expansion mode include Etam, Benetton, La Perla and About U.

The mid-market segment is characterized by the presence of national players like Maxwell Industries (with Daisy Dee brand), BodyCare, Groversons, Red Rose, Juliet, Jockey, and Libertina.

Factors like growth in income level, preference for recognizable brands and rapid growth of organized retail is anticipated to increase the current share of the organized lingerie market of 28% in the next three years.

WATCH MARKET REVIEW

India is one of the most promising markets for the watch trade across the globe with a penetration level of only 25 watches per 1000 people as compared to the global average of 250 watches per 1000 people. As per the recent national Readership Survey Platinum Study, 60% of the population does not wear watches, leaving a vast opportunity for the industry, which remains yet to be tapped. The size of the watch industry was still languishing at around 4crore watches in the year 2008 from 2.3crore in the year 2000. The industry is expecting a faster and steady growth in the years to follow, with the proactive support of the union government (rationalization of duty structures).

India has more than 10,000 horological industry retailers. More than 5,00,000 people are directly or indirectly employed in the industry. With more players and investment coming into the country, the potential for additional employment, especially in retail areas, is expected to increase significantly.

The total investment in the “organized” watch sector is US$ 250 million and industry leaders have already announced their plans to spruce up their manufacturing capabilities. The industry has the capabilities to cater to a gigantic consumer base of 1.2 billion. Out of a total demand of more than 40 million units, the organized, sector supplies only 16 million units (approx US$ 300 million).

** HOROLOGY is the art or science of measuring time.
HOROLOGICAL INDUSTRY represent manufacturers & retailers of clocks, watches, clockwork, sundials, clepsydras, timers, time recorders and marine chronometers are all instruments used to measure time.


By - Abhishek Nayyar
For Decoy

India: Shopping with the family

Indians devote roughly the same share of their income to apparel as do Chinese and Brazilians. But the country’s lower per capita income levels mean overall spending on apparel is significantly lower, and the habits of Indian shoppers present intriguing challenges for multinationals eyeing the market. For starters, nearly 40 percent of the mass-market Indian shoppers surveyed said that their most important shopping occasions revolved around special events, such as weddings and annual religious festivals—a figure dramatically higher than the one for shoppers in the other emerging markets we studied. Furthermore, to a greater extent than elsewhere, shopping is a family activity in India: nearly 70 percent of its shoppers always go to stores with family, and 74 percent—more than twice the average of Brazil, China, and Russia—view shopping as the best way to spend time with family. The preference for family-oriented shopping is consistent across age groups, income segments, regions, and city sizes.


As in many markets, in India women are the primary decision makers in apparel purchases for the entire family. But India’s men also have an important role: indeed, half of our survey respondents said that their husbands had a major influence on which stores they frequented—a proportion far higher than the one for Brazil (3 percent), China (8 percent), and Russia (18 percent). What’s more, India is unusual in that the market for men’s apparel is larger than the women’s market, where traditional Indian apparel still dominates. Mass-market apparel retailers must therefore find formats and merchandising approaches that will attract shoppers seeking apparel not only for special occasions but also appealing to the entire family.

The cosmetics market in India

THE COSMETICS market in India is valued at Rs 712 crore and is expected to reach Rs 1,514 crore by 2012.

THE MARKET CONSISTS of eye and facial makeup products, talcum powders, lipsticks and nail enamels.

THE FACIAL MAKEUP market in India is valued at Rs 97 crore and is expected to reach Rs 200 crore by 2012.

THE LIPSTICK market in the country is valued at Rs 296 crore.

THE TALCUM POWDER market is valued at Rs 236 crore and is expected to reach Rs 495 crore by 2012.

The Indian textile industry

The Indian textile and apparel market is worth $52.5 billion (Rs 2,60,505 crore).

Out of this, the domestic market is $32 billion (Rs 1,58,720 crore) and exports $20.5 billion (Rs 1,01,679 crore).

The market is expected to grow from $52.5 billion (Rs 2,60,505 crore) in 2007 to $83 billion (Rs 4,11,679 crore) in 2012.

The manpower requirement would be about 6.5 million people in the next five years, with an estimated investment of Rs 1,25,500 crore.

Latest Retail Survey report

The total retail market is expected to touch $590 billion by 2011.

The personal care category has a 5 per cent wallet share in the Indian retail market.

Footwear is expected to become a $1 billion market in India by 2011.

Consumer durables and IT products should touch $35 billion by 2011.

The jewelry and watches category is expected to have a 5 per cent wallet share by 2011.

THE SPORTS GOODS MARKET IN INDIA

The sports goods market in India is estimated to be Rs 527 crore. The category consists of health and fitness equipment, sports equipment (cricket bats, badminton racquets, tennis racquets and so on), sports bikes and so on.

The market is growing at 20-25 per cent a year.

Seventy-eight per cent of the Indian sports goods market exists in the top 784 urban centres. A- and B-type cities (the top 119 cities) together contribute 51 per cent of the total sports goods market.

The Indian sports goods industry, particularly for sports equipment and sport bikes, is dominated by local manufacturers as India is an established manufacturing base for sports equipment.

Health and fitness equipment is a fast-growing category, particularly in AAA- and AA-type cities. This category has seen a rapid increase in imports. About 40 per cent of the high-end sports and fitness equipment sold in India, such as tread mills, is imported.

Sales of sports goods, particularly fitness equipment, also happen through tele-shopping networks, mainly due to the absence of organised retailers in the category.

Most consumers (62 per cent) prefer to buy sports goods from specialised sports goods retailers located in the nearest market.

OPTICAL RETAILING IN INDIA

The current size of optical retailing in India is estimated at Rs 2,700 crore, and is projected to grow over Rs 6,000 crore over the next five years.

The split by categories is: spectacles (80 per cent), sunglasses (18 per cent) and contact lenses (3 per cent).

The market for these categories is estimated to be growing at a CAGR of 18-20 per cent.

The usage of contact lenses is still limited to a small number of users. However, an increase in affordability is expected to drive the category growth.

The organised segment contributes to a small portion of the overall market. The turnover of the organised segment is estimated to be approximately Rs 350 crore to Rs 400 crore.

Within the organised segment, the share of sunglasses category is around 40 per cent.

Though department stores are a recent phenomenon, they already account for a third of organised sunglasses market in India.

he optical retail market is poised for a healthy growth of 18-20 per cent annually, from the current Rs 2,700 crore.

It is expected to more than double in the next five years and attain a size of Rs 6,000 crore.

The optical market is highly unorganised (83 per cent), but with the products coming in the ambit of lifestyle purchases. With fundamental changes in modern retail, the organised share within this category is likely to gain impetus in the coming years.

The contribution of branded sales to the overall optical retail market for the sunglasses category is significantly high (70 per cent).

The spectacleS market remains highly unbranded — only 20 per cent of the market is branded. One-fourth of the sales for spectacles are through opticians/doctors — this emerges as an important channel for any player entering into the spectacles category.

The market is predominately unorganised and the majority of outlets are located mainly in neighbourhood markets. Most shops are just about 350-400 sq ft.

THE INDIAN SILK MARKET

World silk production is estimated to be 95,000 metric tonnes (MT). The world market for silk and silk products has grown by a mere 4 per cent in the past few years.

China and India together produce more than 80 per cent of the world’s raw silk.

Although India is the second-largest producer of silk in the world after China, it accounts for just 5 per cent of the global silk market — the bulk of Indian silk thread and silk cloth is consumed domestically.

The sericulture industry is land-based as silkworm rearing involves over 700,000 farm families and is concentrated in the three southern states of Karnataka, Tamil Nadu and Andhra Pradesh.

The US (3 per cent) and the EU (2 per cent) are the largest markets for silk outside Asia, but with minuscule growth rates.

US imports of silk bed linen have almost doubled in the past two years, India commands a 40 per cent market share in the US silk bed linen market.

Over 90 per cent of the silk produced in India is multi-voltine in nature, while in the US and EU markets, the demand is mainly for bivoltine silk.

Of the 300,000 looms in the Indian silk weaving sector, only 10 per cent are powerloom; the rest are in the handloom sector.

CONSUMER SPENDING IN PREMIUM TIMEWEAR

Luxury timewear has a market potential of Rs 5,386 crore.

The category engagement for males is 77 per cent compared to 31 per cent for females.

A mere 31 per cent penetration in premium watches for women indicates that watches are more of an accessory to them than time-keeping devices. On the other hand, to men, it is a style statement.

The per capita annual spend on premium watches for men is Rs 23,000 and for women it is Rs 42,000.

Consumers (both men and women) of up to 30 years are the highest spenders in the category — the estimated average being Rs 46,000 for women and Rs 76,000 for men.

Men living in metros spent Rs 27,000, which is more than what men staying in non-metros spend on premium watches, which is Rs 15,000. Clearly, the metro consumer is buying into designer brands, which typically start upward of Rs 25,000.

In the case of men, North has the highest spending with Rs 31,500, followed by West: Rs 20,000.

In the case of women, again, North has the highest spending per annum at Rs 38,000 followed by South with Rs 22,000.

THE HEALTHCARE AND BEAUTY PRODUCTS MARKET IN INDIA

The market for health and beauty products currently stands at $24 billion.

Organised retail formats contribute to a mere 1-1.5 per cent of healthcare and beauty care product category sales, while the share of organised retail trade format in India is 3-4 per cent of total retail sales.

There has been a shift in consumer mindset from “curative” to “preventive” with 14 per cent of the healthcare spending on preventive healthcare.

The personal care and grooming industry is also growing, with 2.1 per cent share of total household wallet of Indian consumers going to personal care.

The category mix is also evolving with the pharmacy component decreasing from 80 to 50 per cent, and the health and beauty segment increasing.

Moreover, impulse purchase items mainly from the FMCG stack are becoming the drivers for improving bottom lines.

All India sales from chemist stores in 2010 is expected to be Rs 49,000 crore ($10 billion).

THE JEANSWEAR MARKET IN INDIA

The branded jeanswear market in India was worth approximately Rs 2,100 crore in 2006, with about 35 million consumers in India purchasing over 44 million pairs of jeans.

Men account for the bulk of consumption at 76 per cent, followed by women (17 per cent) and children (7 per cent).

About 80 per cent of the jeanswear in India is branded.

The primary consumer group is the 16 to 25 age group, which buys denims largely for emotional connectivity.

The secondary target’s — 25 years and above — purchase decisions are also influenced by emotional appeal, but largely by the functional purpose of jeans.

The domestic jeanswear market is growing at 10 per cent a year. Moreover, domestic demand for denim is better than international demand.

The super-premium subset (Rs 2,000 and above) is strengthening with increased brand presence. It is currently dominated by non-Indian and domestic “designer wear” labels.

The potential of the under-Rs 300 jeanswear segment is massive and largely untapped. The estimated valuation is about Rs 2,300 crore, which is greater than the size of the total branded jeanswear market.

The market for key chains in India

The current market for key chains in India is estimated at Rs 65 crore for SEC A and B (for the 15- to 25-year age group) in urban India. Key chains’ share in the Rs 4,245-crore fashion accessories market is a mere 1.53 per cent. In terms of volume, the key chains market in urban India is estimated at 5.6 million units a year. The average spenD per unit for men is Rs 55 (for urban Indian consumers in the 15- to 25-year age group in SEC A and B) while the average spent per unit for women is Rs 85.

Most consumers (43 per cent) buy key chains as an impulse purchase while window shopping.

The unbranded market constitutes 95 per cent, while the branded market is only 5 per cent.

Consumers prefer buying key chains from street hawkers (27 per cent) and kiosks (27 per cent).

The market for college bags for youth in India

The total value of the bags market in urban India for the youth is estimated at Rs 1,470 crore a year.

The market for college bags is 25 per cent of the total bags market and is valued at Rs 370 crore.

The total volume of the college bags market in urban India is estimated at 0.46 crore units a year, which is 34 per cent of the total market for bags.

On an average, men spend Rs 570 per unit on college bags, while women spend Rs 450 per unit.

Fifty-two per cent consumers prefer buying college bags from multi-brand outlets.

Thirty-eight per cent consumers prefer shopping at popular shopping markets/ streets, when they want to purchase college bags.

THE MARKET FOR GYM BAGS IN INDIA

The total value of the bags market in urban India for the youth is estimated at Rs 1,470 crore a year.

The market for gym bags is 7 per cent of the total bags market and is valued at Rs 125 crore.

The total volume of the gym bags market in urban India is estimated at 0.12 crore units a year, which is 9 per cent of the total market for bags.

On an average, men spend Rs 545 a unit on gym bags while women spend Rs 840 a unit.

Sixty-four per cent of consumers prefer buying gym bags from exclusive brand outlets.

Thirty-seven per cent of consumers prefer shopping at malls when they want to purchase gym bags.

The market for office bags for youth in India

The total value of the bags market in urban India for youth is estimated at Rs 1,470 crore in 2007.

The market for office bags is 26.5 per cent of the total bags market and is valued at Rs 390 crore.

The total volume of the office bags market in the urban India is estimated at 0.14 crore units a year, which is 10 per cent of the total market for bags.

On an average, men spend Rs 1,790 per unit on office bags, while women spend Rs 1,885 per unit.

Most consumers prefer buying office bags from organised multi-branded outlets (36 per cent) or exclusive brand outlets (29 per cent).

Forty-eight per cent consumers prefer buying office bags shopping at malls.

The market for ladies handbags in India

The total value of the bags market in urban India is estimated at Rs 1,470 crore a year.

The market for ladies handbags/purses in India is 39.7 per cent of the total bags market and is valued at Rs 585 crore.

The total volume of the ladies handbags/purses market in urban India is estimated at 0.63 crore units a year, which is 46 per cent of the total market for bags in terms of volume.

On an average, men spend Rs 750 per unit while buying handbags for ladies, but when women shop for them, they tend to spend a lesser amount, that is, Rs 565. Most consumers prefer buying ladies handbags from exclusive branded outlets (28 per cent) or department stores (24 per cent). Forty-five per cent consumers prefer to shop for them at malls.

The market for genuine leather wallets in India

The total value of the wallets market in urban India is Rs 555 crore.

The market for genuine leather wallets is 25.2 per cent of the total wallets market and is valued at Rs 140 crore.

The total volume of the leather wallets market in urban India is estimated at 0.46 crore units a year, which is 61 per cent of the total market for wallets.

On an average, men spend Rs 570 a unit on leather wallets, while women spend Rs 670 a unit.

Most consumers prefer buying leather wallets from exclusive brand outlets (32 per cent).

Forty-eight per cent consumers prefer buying leather wallets while shopping at popular big markets/streets.

The market for leather look-alike wallets

The total value of the wallets market in urban India for youth is estimated at Rs 555 crore a year.

The market for leather look-alike wallets is 13 per cent of the total wallets market and is valued at Rs 70 crore.

The total volume of their market in urban India is estimated at 15 lakh units a year, which is 20 per cent of the total market for wallets.

On an average, men spend Rs 290 a unit on such wallets while women spend Rs 330 a unit.

Most consumers prefer buying these wallets from multi-brand outlets (27 per cent).

Thirty-one per cent consumers buy them shopping at local neighbourhood/colony markets.

The Indian apparel market

The apparel market in India is estimated at Rs 1,17,300 crore*. It is growing at CAGR 13 per cent and is expected to reach Rs 2,17,000 crore by 2012.

The apparel market is divided into four categories: men's wear, women's wear, unisex wear and kids' wear.

The men's wear market accounts for 35.5 per cent of the total apparel market and is valued at Rs 41,700 crore.

The women's wear market is 32.3 per cent of the total apparel market and is valued at Rs 37,900 crore.

The unisex-wear market, valued at Rs 8,900 crore, is 7.5 per cent of the total apparel market.

The kids' wear market is estimated at Rs 28,800 crore. It makes up 24.5 per cent of the total apparel market.

The market for leather look-alike belts in India

The total value of the belts market in urban India for the youth is estimated at Rs 840 crore a year.

The market for leather look-alike belts is 23.2 per cent of the total belts market and is valued at Rs 195 crore.

The total volume of these belts in urban India is estimated at 0.41 crore units a year, which is 31 per cent of the total market for belts in terms of volume.

On an average, men spend Rs 320 per unit on leather look-alike belts while women spend Rs 285 per unit.

Most consumers prefer buying them from multi-brand outlets (38 per cent).

Forty-one per cent consumers buy these belts while shopping at popular markets/shopping streets.

The market for leather belts in India

The total value of the belts market in urban India for the youth is estimated at Rs 840 crore.

The market for leather belts is 60.1 per cent of the total belts market and is valued at Rs 505 crore.

The total volume of the leather belts market in urban India is estimated at 1.35 crore units a year, which is 40 per cent of the total market for belts.

On an average, men spend approximately Rs 595 a unit on leather belts, while women spend about Rs 625 a unit.

Most consumers prefer buying leather belts from organised multi-brand outlets (23 per cent) or exclusive brand outlets (24 per cent).

Forty-three per cent consumers prefer buying leather belts while shopping in malls.

The fabric belts market in India

The total value of the belts market in urban India for youth is estimated at Rs 840 crore a year.

The market for fabric belts is 16.6 per cent of the total belts market and is valued at Rs 140 crore.

The total volume of the fabric belts market in urban India is estimated at 0.37 crore units a year, which is 27.4 per cent of the total market for belts.

On an average, men spend Rs 250 a unit on fabric belts, while women spend Rs 235 a unit.

Most consumers prefer buying fabric belts from street hawkers (31 per cent) or unorganised multi-brand outlets (24 per cent).

Thirty-one per cent consumers prefer buying fabric belts while shopping at big shopping markets/streets.

Indian Economy

Indian Economy

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Luxury Retail Market India

Luxury Retail market

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Consumer Buyig Behaviour (Apparels)